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General illumination – guiding and stimulating

General illumination in shops now performs two important functions. First, it helps customers find their way around the store. Second, the right light can boost sales. It arouses curiosity, creates desire and conveys a positive attitude to life, thereby influencing the purchasing behavior of customers.

Modern lighting solutions for sales floors create a perfect atmosphere and fascinating effects. They ensure that customers feel comfortable, support interior design concepts, make spaces appear larger and encourage customers to notice places in the shop that deserve special attention.

LED Luminaires

LED luminaires are easy to install and are ready for use immediately. Their state-of-the-art technology ensures low power consumption and low thermal output. Their very long life, low maintenance costs and good to excellent color rendering make them a very attractive option for general illumination in shops. LED fixtures also offer dynamic lighting control in white and RGB colors.

Ambience

Intelligent and flexible light management systems are an essential component of innovative shop concepts. Shop floors can be perfectly enhanced by dynamic white tones and fascinating RGB color changes. The lighting not only highlights particular areas of the shop floor but also creates an exciting atmosphere.

 

DALI EASY SO

EASY Color control

Light management systems

Scenes

Depending on the product display requirements, different areas or scenes can be illuminated and easily regulated with enormous flexibility via a central control element. At the same time, impressive energy savings can be achieved by integrating daylight-dependent and presence-dependent sensors.

DALI PROFESSIONAL

Light management systems

 

DALI MCU

DALI BASIC

Light management systems

Decorative lighting

OSRAM offers a wide range of LED modules that provide enormous freedom and flexibility in designing decorative lighting solutions for shop entrances. That applies whatever the type of lighting is needed – effect lighting, background lighting or accent lighting.

Signage

Some of the main lighting requirements of modern signage and illuminated advertising are uniformity and efficiency. OSRAM sets a standard with its portfolio of robust and efficient LED chains and tools for quick and easy installation.

BackLED

LED modules for channel letters

LED lamps

LED lamps are the right choice for extremely economical lighting. Their high quality of light, above-average energy efficiency, very long life and innovative design make them state-of-the-art solutions for general illumination in modern shop concepts.

PARATHOM PRO PAR38

LED reflector lamps PAR38 with retrofit screw base

PARATHOM MR16 advanced

Dimmable low-voltage LED reflector lamps MR16 with retrofit pin base

PARATHOM MR11 12 V

Low-voltage LED reflector lamps MR11 with retrofit pin base

High-intensity discharge lamps

High-intensity discharge lamps from OSRAM provide brilliant light for any shop. These compact lamps are highly efficient and generate an extremely large amount of stable light. OSRAM offers high-intensity discharge lamps that makes colors appear authentic – which in turn makes them attractive solutions for illuminating products and entire ranges. They create interesting lighting effects and a brilliant interplay between light and shadow.

POWERBALL HCI-TS

Metal halide lamps with ceramic technology for enclosed luminaires

POWERBALL HCI-TX/P

Metal halide lamps for open and enclosed luminaires

POWERBALL HCI-T

Metal halide lamps with ceramic technology for enclosed luminaires

POWERBALL HCI-TC

Metal halide lamps with ceramic technology for enclosed luminaires

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