General illumination – guiding and stimulating
General illumination in shops now performs two important functions. First, it helps customers find their way around
the store. Second, the right light can boost sales. It arouses curiosity, creates desire and conveys a positive
attitude to life, thereby influencing the purchasing behavior of customers.
Modern lighting solutions for sales floors create a perfect atmosphere and fascinating effects. They ensure that
customers feel comfortable, support interior design concepts, make spaces appear larger and encourage customers to
notice places in the shop that deserve special attention.